> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://developers.brevo.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://developers.brevo.com/_mcp/server.

Integrate your eCommerce shop with Brevo to access analytics and extended segmentation.

* Analyse customer conversions in the dashboard for new and returning customers, alongside metrics on your most purchased products.
* Monitor product-specific metrics, such as revenue from key products.
* Run retention analysis to understand how likely your customers are to revisit your store.

To get access to the eCommerce APIs:

* If you don't have an API key yet, generate one by following this guide: [**How to get your API key**](/docs/how-it-works#using-your-api-key-to-authenticate).
* Enter your credentials in the `api-key` field below.

Use the cURL request below to activate the eCommerce app in your Brevo account.

```curl
curl --request POST \
     --url https://api.brevo.com/v3/ecommerce/activate \
     --header 'accept: application/json' \
     --header 'api-key: <YOUR_CREDENTIALS> '
```

## Confirm eCommerce has been activated on your account

After calling the activation endpoint, you should receive a `200` status code with a response message indicating your eCommerce application will be activated soon. After a few minutes, you can access the [eCommerce application](https://app.sendinblue.com/ecommerce) in the UI and use all available endpoints.