Getting started with the Brevo Tracker

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Legacy Tracker Documentation

For the legacy tracker doc, check our guide here.

The Brevo tracker is a powerful tool that connects Brevo apps (such as Automations, Segments, and Conversations) to your website. It monitors your website in real-time, allowing you to use Brevo to respond as visitors take actions like visiting certain pages or submitting forms. This helps you better understand and engage with your contacts.

What is the Brevo Tracker

The Brevo tracker is a tracking code that you can add to your website to monitor activity in real-time. It uses either first-party or third-party cookies to collect data about your visitors and their actions, such as visiting specific pages, and sends this information directly to your Brevo account.

If a visitor is identified, their data is associated to their profile (typically stored in their contact attributes and history), and records of these events can be accessed from the Event logs page.

Once the data is available in Brevo, you can identify the most relevant information for each contact and use it to improve their experience and increase conversions.

For more details, check our help article here.

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What can be tracked?

Depending on your configuration the tracking criteria can vary. In general the options are as follows:

• You log the event when a user clicks on a link in your website
• You log whenever a page from your website is visited
• You log a custom event for which you define its specific attributes and values
• You identify recurrent visitors in your website. For this ones you can log their email address, IP address and update their contact attributes in Brevo, if needed.

How can the Brevo Tracker be implemented?

There are two types of implementations:

• JS Implementation
• REST Implementation