For the legacy tracker doc, check our guide here.
The Brevo tracker connects Brevo apps (such as Automations, Segments, and Conversations) to your website. It monitors your site in real time, letting Brevo react when visitors take actions such as visiting certain pages or submitting forms. This helps you understand and engage with your contacts.
The Brevo tracker is a tracking code you add to your website to monitor activity in real time. It uses first-party or third-party cookies to collect data about your visitors and their actions — such as visiting specific pages — and sends this information directly to your Brevo account.
If a visitor is identified, their data is associated with their profile (typically stored in their contact attributes and history). Records of these events are available from the Event logs page.
Once the data is available in Brevo, you can surface the most relevant information for each contact and use it to improve their experience and increase conversions.
For more details, see our help article here.
Tracking criteria vary by configuration. The main options are:
There are two implementation types: