Identify users

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Legacy Tracker Documentation

For the legacy tracker doc, check our guide here.

Identify a user through identify() function

The Brevo.identify() method is used to identify the users who visited your website. The way it works is the following:

• by default, once installed, the Brevo tracker adds a cookie for each of your visitors
• then, as soon as the Brevo.identify() function is called, Brevo associates this cookie with an email
• if you’re calling the Brevo.identify() function for a contact that already exists, we will update its contact attributes based on the payload of the call

If you wish to identify your visitor, you need to call the Brevo.identify function like this:

Brevo.push(function () {
    Brevo.identify({
        identifiers: {
            email_id: "email"   /*required*/
        },
        attributes: {            /*optional*/
            FIRSTNAME: "Jane",
            LASTNAME: "Doe",
            AGE: 32,
            GENDER: "FEMALE"
        },
    });
});

The parameters are defined below:

When sending attributes :

• if the contact does not exist yet, we will create it with the attributes you’re sending
• if it exists already, we will update it
• if there is a mistake and a given attribute in the call is not an actual attribute in your contact database, we won’t take it into account

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Properties and contacts attributes

There is some similarity between Contacts attributes and the information you can pass onto the properties object.

If the contact exists in Brevo, its attributes matching Properties will be updated each time the Brevo.identify() method is called.

properties that don't correspond to existing Contacts attributes can be used only in your automation workflows unless you add them as attributes from your Contacts section or via Brevo API.

Example

var email = "[email protected]"; /*required*/

var properties = {	/*optional*/
  FIRSTNAME : "John",
  LASTNAME : "Doe",
  id : "10001",
  plan : "diamond",
};
Brevo.push([
  "identify", {
    identifiers : {
      email_id : email
    },
    attributes : properties
  }
]);