Identify users

Identify a user through the identify() function

Use the Brevo.identify() method to identify users who visited your website. It works as follows:

• Once installed, the Brevo tracker adds a cookie for each of your visitors.
• When Brevo.identify() is called, Brevo associates this cookie with an email.
• If Brevo.identify() is called for a contact that already exists, Brevo updates its contact attributes based on the payload of the call.

To identify your visitor, call the Brevo.identify function like this:

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Brevo.push(function () {
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    Brevo.identify({
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        identifiers: {
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            email_id: "email"   /*required*/
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        },
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        attributes: {            /*optional*/
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            FIRSTNAME: "Jane",
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            LASTNAME: "Doe",
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            AGE: 32,
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            GENDER: "FEMALE"
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        },
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    });
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});

The parameters are defined below:

When sending attributes:

• If the contact does not exist yet, Brevo creates it with the attributes you send.
• If the contact already exists, Brevo updates it.
• If an attribute in the call does not exist in your contact database, Brevo ignores it.

Example

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var email = "John.Doe@email.com"; /*required*/
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var properties = {	/*optional*/
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  FIRSTNAME : "John",
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  LASTNAME : "Doe",
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  id : "10001",
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  plan : "diamond",
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};
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Brevo.push([
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  "identify", {
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    identifiers : {
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      email_id : email
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    },
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    attributes : properties
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  }
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]);